Begin by removing the crusts from the slices of white bread. Using a rolling pin, flatten each slice to about ¼ inch thickness.
In a mixing bowl, combine the softened cream cheese, sugar, and 1 teaspoon of cinnamon until well blended.
Spread a thin layer of the cream cheese mixture over each slice of flattened bread.
Starting from one end, roll each slice tightly into a cylinder and place the roll seam side down on a plate.
In another bowl, whisk together the eggs, milk, vanilla extract, and remaining 1 teaspoon of cinnamon until smooth.
Heat a non-stick skillet over medium heat and melt 1 tablespoon of butter.
Dip each roll-up into the egg mixture, allowing excess to drip off, and place them in the skillet seam side down.
Cook for about 3-4 minutes on each side, or until golden brown and cooked through. Add more butter as needed for cooking.
Once done, remove them from the skillet and let them cool slightly. Optionally, dust with powdered sugar.
Serve warm with maple syrup for dipping.