In a mixing bowl, combine all the ingredients: salt, black pepper, paprika, garlic powder, onion powder, thyme, basil, oregano, cayenne pepper, sugar, ground mustard, and white pepper.
Stir the mixture thoroughly until all spices are well blended and uniformly distributed.
Transfer the spice mixture into an airtight container for storage.
Use the seasoning to coat chicken before frying, baking, or grilling, or sprinkle it over other dishes as desired.
Store the seasoning in a cool, dark place for up to 6 months.
For extra flavor, consider marinating chicken in buttermilk before applying the seasoning.